Thus, restaurants’ misconduct may like a boomerang, which may deteriorate the business environment by triggering the misconduct of peers, and in turn, the spreading peer misconduct harms the focal firm's survival ultimately. The more misconduct is imitated by peer firms, the higher will be the chance of such bad behavior being perceived by stakeholders, and the higher will be the chances of the whole firm category being stigmatized and penalized by stakeholders (Paruchuri and Misangyi, 2015). Thus, given the low cost of committing misconduct and fierce competition among restaurant firms, the misconduct of a single firm can induce peer firm imitation (Sah, 1991, Bird et al., 2018), then resulting in misconduct proliferation and leading to the deterioration of the whole environment. Although the misconduct of a certain restaurant firm may not be immediately noticed by the supervision system, it can be quickly discovered and learned by peer firms by inevitably interacting with each other (Bayer et al., 2009). On an environmental level, own misconduct may decrease restaurant survival through the “boomerang effect”.

Thus, from an economic perspective, misconduct may reduce the cost of business operation and enhance the long-run survival of the restaurant firms. And even if the misconduct of the firms is noticed by the government regulator, the legal penalty for restaurants of small scale is low and not substantial (Gao et al., 2017). Besides, stakeholders always focus on large companies and pay less attention to small and medium-sized restaurant firms, which makes the misconduct of these restaurants be less detected or noticed. on garbage classification) will experience fewer costs, including training costs, time costs, and fixed assets costs than those that comply with the rules (Greve et al., 2010). Restaurant firms that ignore the rules (e.g. On an individual level, own misconduct may directly enhance restaurant survival. Despite the prevalence of misconduct in the restaurant industry, it remains unclear how misconduct affects the long-term survival of restaurants.

Current studies mainly focus on large listed firm misconduct (Murphy et al., 2009, Carberry et al., 2018, Pozner et al., 2019), while little attention is paid to the impact and outcome of restaurant misconduct. Due to fierce competition and poor ability to achieve desirable performance legitimately, restaurants may resort to misconduct to save cost to gain potential competitive advantages in the short term: on the one hand, low entry barriers (e.g., a large number of unskilled employees) and relatively small firm size make restaurants less competitive (poor ability), while on the other hand, alternative services offered by peer restaurants in the local market increase competition (fierce competition) (Singal, 2015, Agnew et al., 2009, Greve et al., 2010). According to the data from the National Enterprise Credit Information Publicity System of China, hundreds of restaurant firms are fined due to regulatory violations each year, such as not declaring the whole profits as taxable income, selling expired products, hiring someone without a health certificate, or no garbage classification. He became known as the 'boomerang bartender.Misconduct is a widespread phenomenon in the restaurant industry. He took several turns at Neighbors, a bar and grill on Arcadian Avenue in Waukesha, leaving and returning for various reasons. In fact, Boomerangs' name comes from a moniker that stuck to Rice at one of his earlier gigs as a bartender. A veteran bartender, Rice said his family has been involved in similar businesses. This isn't Rice's first foray in the world of bar and eateries. Rice said Boomerangs will feature homemade pizza, with ingredients made from scratch, and a variety of wings, hot and not and everything in between. That's not to say the restaurant doesn't want to be known for its food. 'We both liked sports bars, so this worked perfectly.'

'When we were thinking about what kind of theme do we want, we thought, well, what doesn't Waukesha have? They don't have a sports bar like this,' he said. Hintz said the partners felt they could provide something dedicated to sports enthusiasts. If nothing else, the pub provides a place for sports fans to 'root for their team,' Brady said.

Boomerangs bills itself as a sports bar 'with above average food,' a mix of pub favorites sharing the attention of customers who are also intent on watching the action on the 13 TVs surrounding the dining room.

Boomerang restaurant